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05-Jul-2020 07:33
Over the past couple of weeks, I’ve received a number of calls from people (friends, family, clients, and a couple concerned wives) who ask me about a text message they received – supposedly from a girl who wants to hookup. In the text message, the “girl” sends a photo similar to the one above (there are variants – so far I’ve seen two of them with the same girl) along with a caption (which also varies, but is) similar to: Note the imperfect English and poor grammar, a red flag for a foreign scam.This scam is so new that there is almost no information on the internet about it in particular. Most of the investigators at our agency are former federal agents.One of these rules is known as SHAFT—sex, hate, alcohol, firearms, and tobacco.Including content related to any of these topics in your call-to-action or any of your messages is considered one of the highest violations, and may result in an immediate ban. If, for example, you operate a bar you may still be able to send messages about happy hour specials.This written consent can’t be buried in a pages-long form full of legalese.It must be clear and conspicuous, so the recipient knows what they’re signing up for.In this guide, we’ll start with an overview of the most important parts of SMS compliance, then take a detailed look at opt-in methods, promotion requirements, laws and more.By the end, you’ll have the confidence you need to send texts without worrying about breaking any rules. Let’s jump in to the five rules you absolutely need to know.
Even text messages that are merely informational require consent.However, it is crucial that you operate on a dedicated toll-free number and have an age gate preventing under the age of 21 from signing up for your texts.If you plan on sending texts about alcohol or tobacco, check with our support team first so that we can help ensure you’re remaining compliant.All this information may seem overwhelming, but it’s actually quite simple.
Check out this example of a compliant call-to-action: Jump ahead to our chapter on promotion requirements to see more call-to-action examples.Message and Data Rates Even though unlimited texting has become more common, some users may have to pay a small fee to receive text messages.